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Emmet Ryder

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VP Sales Marketing Business Development

New York

EMMET RYDER
549 Pompton Ave, Ste 133
Cedar Grove, NJ 07009
C: 973-668-1693
emmryd@msn.com

 

SALES AND MARKETING EXECUTIVE

A persuasive, result driven, customer focused Sales and Marketing Executive with over 20 years of promotions, hands-on business to business sales, marketing and client management experience within various industries.

An individual with an impressive record in building over 300 business relationships, increasing revenue growth by an average of 60%, expanding market share and revitalizing territories though the development of aggressive and highly focused teams of well trained and organized domestic and international sales representatives.

• Average Closing Ratio of 80%
• Successful Marketing Strategies
• Strategic Planning and Development
• Consulting Services
• Elite Account Management
• Accurate Needs Assessment
• Competitive Analysis
• Corporate Penetration
• Savvy Contract Negotiator
• Business to Business Sales

Career Highlights

 Closed a $15 million dollar sale of an FAA Phase II flight simulator to a prestigious flight training company which immediately establishedi an industry competitive posture

 Increased efficiency and production by 35% and united global decision making by initiating the consolidation of all European and Asian sales distributers at the Paris / Singapore Air Shows

 Improved overall design and trade booth locations which consistently increased traffic flow and business by an average of 80%

 Instrumental high level member of the FAA committees that wrote currently used industry standards and policies governing ground based pilot training devices

 Incorporated unique background as a Commercial Pilot to persuade the most cynical of customers to purchase simulators which resulted in consistent top salesperson status

A great salesman is a great salesman…Emmet can Market and Sell Anything!
Dominic Mauro, President, ASDC

 

EXPERIENCE

Gehtsoft USA LLC, NJ 2009 – Present
SVP of Marketing
• Increased gross revenues by over 60% through re-organization of sales and marketing strategies
• Brought in major $8M custom software development project with a global manufacturer and distributor
• Developed new web site and marketing materials which increased traffic by 40%
• Established major industry trade show participation and increased business flow by 15%
• Developed major print media advertising campaign with major vendor and increased general product interest by 40%
• Held over 35 vendors accountable for their actions and charges and personally took responsibility for all negotiations reducing material costs by 32%
• Responsible for all domestic and international advertising
• Manage all advertising, trade show promotions, sales, PR and company competitive positioning
• Responsible for sales presentations to prospective client management teams
• Manage team of in house sales people and independent sales distributors worldwide
• Continually prospecting for new customers

Advanced Simulator Development Corporation (ASDC), Salem, NH 1989 – 2009
VP of Sales and Marketing
Manufactured and globally sold high end commercial flight training simulators to all major airlines
• Directed all sales and strategic marketing activities including public relations and trade shows for this newly formed simulator company
• Developed and distributed highly effective sales and company capability brochures
• Closed a $15 million dollar sale of an FAA Phase II (Level C) full flight simulator to a prestigious flight training company which immediately established an industry competitive posture
• Personally created, developed and updated all product brochures and technical sales proposals for Boeing, McDonald Douglas and Airbus aircraft flight simulators
• Managed all advertising, trade show promotions, sales, PR and company competitive positioning
• Formed and managed a domestic and international distribution network which included 21 global sales representatives
• Contributed to all company policies as an active member of the ASDC Board of Directors

ATC Flight Simulator Company, Eatontown, NJ (recruited by ASDC) 1980 – 1989
VP of Sales and Marketing (1988 – 1989)
Manufactured and globally sold low end commercial flight training simulators to all major airlines
• Increased efficiency and production by 35% and united global decision making by initiating the consolidation of all European and Asian sales distributers at the Paris / Singapore Air Shows
• Conducted Profit & Loss oversight for budgets involving marketing, sales and advertising Continued training simulation device sales and marketing to North American universities and colleges. Sales of our training simulation systems consistently out sold our competitors to over $800,000 annually. Through my efforts the company became the premier supplier of simulation training equipment to educational institutions

• Instrumental member of the FAA committees that wrote industry standards and policies governing ground based pilot training devices
• Negotiated all product sales and leases and assisted with worldwide dealer network as needed
• Participated in FAA Simulation Committee for development of AC 120-45 (Current ruling document for FTD/Simulator definations)

Sales and Marketing Manager (1983 – 1988)
• Continuously ranked as the number one Salesperson with annual sales of $1,000,000
• Outsold all competitors with a closing rate of 35% on a 7-1 basis
• Developed and implemented sales and marketing strategies which promoted company growth on a year over year basis of 20%
• Successfully sold simulation training devices of various levels of sophistication and differing training objectives to universities, colleges and other training institutions throughout the US and Canada. Educational institutional sales consistently averaged over $600,000 annually.
• Organized domestic and international trade show sales and product demonstrations
• Managed and coordinated advertising programs which included print media selections to format, layout, graphics, type and ad size as well rate negotiation
• Wrote first Approval Test Guide for a FAA defined FTD
• Created, wrote and designed the layout for all product brochures
• Represented ATC at industry association meetings of the RAA, NBAA, NATA and GAMA

Product Sales Manager (1980 – 1983)
• Aggressively researched, uncovered and targeted market needs for ATC’s twin engine reciprocal, turboprop and helicopter simulator lines resulting in an increase of business by 70%
• Established the company as a leading supplier to universities, colleges and various other training institutions. Through my efforts the company consistently sold over $500,000 annually to these institutions consistently beating our nearest competitors
• Set up programs that were designed to facilitate FAA approvals of ATC flight simulators resulting in company outselling major competitors by an impressive 5-1 margin
• Managed the organization and sales strategy of Domestic and International Aviation trade shows
• Represented ATC at the committee meetings of the RAA, NBAA, NATA and GAMA

Commuter Pilot, NJ Airways, Newark, NJ

LICENSES AND INDUSTRY MEMBERSHIPS
 Commercial Pilot, Flight Safety International, Vero Beach, FL
 Flight Instructor, Flight Safety International, Vero Beach, FL
 RAA, NBAA, NATA, CAA, ICAO and GAMA

SKILLS
 8500+ Hours PIC Flight Time in Cabin Class Twin Engine Aircraft and Commuter Airline Type Aircraft
 Word, Excel, PowerPoint, Outlook, Sales Force, QuickBooks

 

EDUCATION
 Instrument Pilot Rating / Multi Engine Rating, Flight Safety International, Vero Beach, FL
 Commercial Pilot License, Flight Safety International, Vero Beach, FL
 Flight Instructor, Flight Safety International, Vero Beach, FL
 Bachelors Degree in Business Administration,(3.8 GPA) St. Michael’s College, Burlington, VT
 Montclair State University, Electives toward BA
 University of Vermont, Accounting requirement toward BA

Education

BA Business Administration at St Michaels College

Experience

VP Sales and Marketing at Advanced Simulator Development Corp

  • Updated 10 months ago